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LV or Google who is the winner

July 12th, 2009

Exposure to counterfeiting businessmen have operating Louis Vuitton and other luxury brands of luxury goods group sponsor on Google search engine keyword sold Vuitton ” “ to any person dissatisfied with the behavior.

The group claimed that, if someone entered on the Google engine Louis merchandise ” “, appear in search results there competitor product advertising, and even sales shop for fake Louis Vuitton product information.

“ Google advertising to sell counterfeit businessmen unprecedented exposure, such exposure is their dream were all drooling.” Vuitton lawyer Patrice-de Campo de Tuesday to make a statement of the European Court.

Google does not want to play policeman ” “ two family disputes have been six years, can now expect the Court declared pioneers, the EU Member States have the right to protect their trademark shielding search engine.

Sponsor group in 2003, the first time in Paris, France sued Google Central Court of final judgment in the crime of trademark infringement to Google headquarters pay 30 million euros of European Union.France’s highest appellate court will then hand in this case the European Court.

Google’s lawyer, Tenerife s to 15 people in defence of the jury, since this class road search keyword does not directly visible, so it cannot be considered as the European Union have defined in trademark law are protected trademarks.“ Google depends on the user clicks on the keywords instead of the nature of keywords.” that solicitor added that whether click “ and decide on who is? obviously, is the Internet users.She also said ” and “ Google did not want to play COP to supervise the advertiser as ”.

Keyword advertising stirs Google had a period of time in the United States allow enterprises to keyword bid, last year in the UK and Ireland also grant release of this operation.

But some big brand that they will not participate in such a tender, and the United States Court for further discussion of the legality of this policy.Above the plaintiff’s counsel also to the Court stated that the Google in the Louis Vuitton after to their dissatisfaction and not make timely response.“ ‘ perfectly capable of Google ’ stop on trademark infringement, ” “, he said, but without a legal document down, it is not going to do so.” this case to commence next Lunar New year to reach a final ruling.

Louis Vuitton

financial crisis and luxury brand

July 7th, 2009

When using do not get with the package has nothing to do with the liberation of women, the brand-name luxury goods in the package to become the most marketing potential of the accessories, do not need to try, not the size of its points, even the boundaries of age can be broken, it is even more Another luxury smoke bombs – perfume, better, because it can be seen. Condensation on the social significance of their being, the traditional manual techniques have been properly displayed, the introduction of quarterly frequency and the production version but lacks the relationship between the above-mentioned, they condensed into a full price is not a component of the Fiji LOGO. Early November, Chief Executive Mr Donald Tsang, Hong Kong has just been on television called for the current financial turmoil, the central government requested the support of a dozen women on the mainland with cash and credit cards to save the city you go to Hong Kong. Soon they went straight to the opening of the “round square” shopping center, where Hong Kong’s largest flagship store GUCCI. Hula influx of staff immediately in order to serve a three-person row of the parade of open-ended on the small green tea, they began buying strong atmosphere. At first as if it were more goods on the altar of saint, but also wearing a velvet glove on the blanket on the playing side, and later to observe the number and the number too much, it came not to carry on into the next carry. During this period of excitement, which also can see what the shadow of financial turmoil. All the shopping spree, take good care of all was velvet bag with a good seal, and then printed into the “GUCCI” hot large paper bag in hand. Pleasantly surprised to himself a woman moaning: “As long as more than 5000 pieces of one!” Scored a series of five, she was one and a half high, one more than wide, not even the biggest issue of the paper bag inside the suitcase has a hard act to follow. When the paper bag out of her own shop, to the essence of the show only: Which is not to buy, how much to buy, but that flash of sparkling LOGO, although it was printed on a paper bag on to it extended posture of the font, it reflects the incredible luster, it is the fashion hall pick the most shining proof of the precious stones, and rose to the highest level of the greatest symbol of life, it born, as if silence can be heard behind the applause and cheers. Embarrassment? How could it, that is a  unparalleled pride.

Miscellaneous

The history of the legendary Prada

July 5th, 2009

Prada After nearly a century in the course of development, through a commitment to the creation of both classic and innovative color fashion concept has become a legend of world-renowned brand.

     In 1913, Prada in Milan, Italy, founded the first downtown boutique, designed by founder Mario Prada fashion and high-quality handbags, suitcases, leather accessories and cosmetic products, etc., have been from the royal family and upper class the love and pursuit of society. Today, it still remains popular boutiques of the upper class in Italy has a very high reputation and prestige. The past century, Prada embodied in the value of products has always been regarded as extraordinary in the enjoyment of everyday life.

     Famous city of Milan, Via della Spiga gathered for the second Prada store location, so that more customers understand the new Prada image. The new store combines classical and modern styles and furnishings, the store fresh and elegant tone is light green. At present, the light green Prada has become the basic tone of global stores.

     1970, Mario Prada’s granddaughter, Miuccia Prada university graduates, to take over the family business. While in college she majored in politics, but love of fashion design, and also a keen fashion sense. In addition to charge her in the Galleria Vittorio Emanuele II shop design ingenuity with the launching of many products.

     PRADA business development was a turning point in the late 1970s. At that time, Miuccia Prada’s husband was aware of the Patrizio Bertelli. Patrizio Bertelli as a result engaged in the leather industry, and has served in a well-known manufacturers of leather goods, including Arezzo, Italy and the company is located in Sir Robert’s Granello Parma companies, Miuccia Prada so be extremely helpful.

     In 1978, Patrizio Bertelli and Miuccia Prada has signed an exclusive agreement, a series of production and marketing of leather PRADA brand name products. The agreement also laid the PRADA model of global product distribution, at the same time, it has consistently adhered to the continuation of the PRADA and specialization advocated by the spirit of enterprise.

     After more than two decades of effort and struggle, the brand has a long history of continuous development and evolution. In 1982, Prada shoes the first time launched a series; in 1988 established a women’s series; in 1993, men’s clothing and men’s shoes series also launched the same year also introduced women’s Miu Miu line; in 1997, the introduction of casual wear Prada Linea Rossa series; in 2000, Prada launched a series of beauty, including skin and eye care products. Through Miuccia Prada and Patrizio Bertelli of tacit cooperation, Prada has been the development of a family from the world’s top luxury brands.

Prada

Coco Chanel returned from 2009

July 4th, 2009

Her elegance and the United States seemed unbeatable, but it so hard to understand, once dominated, and still is not a substitute for, or even the name Coco Chanel is still “beautiful” and “fashion” a synonym.

When I came to Paris, the famous Coco Chanel for more than three decades, has died, but her legend has never seemed to disappear in this city, and Gabrielle stubborn in Paris seems to keep the freedom of her beauty and style, every day, every moment, as the United States for many years before “Time” magazine for her remark: “She did not board and the Homeland, but the rule of a politician than any permanent, she made each decision transcends national boundaries and in the world as a legal effect. ”
In some cases, through Cambon in Paris on the 31st Street, will be reminiscent of the most high-spirited at the time of Coco Chanel; often after the Ritz Hotel in Paris and could not help but want to go look at the legend that the old woman has been whether the entire day sitting in the hall, in front of her has been flattering young journalist, endless disdain and ridicule, and verbal abuse from the nineteenth century to the twentieth century, from a political mockery to fashion, from abusive men to ridicule women, more or Extremely also has always been around here refuse to leave … … and the middle of those ups and downs, incredible footage of life in their life has already begun on Broadway by a once more speech.

In 2009, people have chosen to use more strong way to commemorate the “liberation of other women, give them strength, but also the strength of a very feminine” female designers in the 80 years of life in all time. Her elegance and the United States seemed unbeatable, but it so hard to understand, once dominated, and still is not a substitute for, or even the name Coco Chanel is still “beautiful” and “fashion” a synonym. Perhaps the phrase she would use her well-known words to explain your doubts: “Chanel is a style, and the trend of Perishable, style persistent.” This is the traditional style, and that there are a lot of talent inside the element, more Miss Chanel also for their own life-style fight, and won the final victory, perhaps, this is Coco Chanel would like to tell us the most important thing.

Chanel

Miu Miu 08 winter Paris Fashion Show

July 2nd, 2009

Miu Miu is a second-line brand, but because of its more liberal, young design, as well as prices become closer to the influx of young people are welcome, even to go beyond the profit line of its products.

Autumn and winter 2008 show on senior clothing, designers tend to be more a combination of sports and fashion, Siamese-style sportswear clothing is feeling, bright color through geometric patterns popular fully reflect so that the audience felt the designers to promote the the concept of a healthy lifestyle. Such as clothing in the 08 to launch the dawn of the Olympic Games for the Chinese market was in keeping with the occasion.

Prada

Dior: a synonym for gorgeous women

June 30th, 2009

Dior clothing and other brand-name is different, it never will be any “CD” or “Dior” logo on the obvious, such as clothes, and clothing marked with the words of the Christian Dior Paris, it is the only method of identification.

1.CD: the initials often appear in Dior’s accessories such as belts, wallets of the retainer ring or the side of glasses frames.

2.Dior: rings to hang on to the DIOR strung together four quality key ring is the “Lady Dior” The most obvious sign of purses and then almost another clear sign Dior.

3. Diamond Check: This Dior diamond cut dedicated Check general, less in the clothing, only in the leather Dior, the only obvious to see.

Brand Line:

Christian Dior christian dior: Senior Women, Senior clothing

Category: Senior Women, Senior garments, knitwear, underwear, perfume, cosmetics, jewelry, accessories, etc.

Dior

dior toilette perfume

June 29th, 2009
1947, Christian Dior, he founded the President of the fashion house, and in the same year introduced the first perfume – Miss Dior Miss Dior eau de toilette, since she was born that day, it is destined to become legendary. In 2005, full of charisma, people feel pleasant perfume Dior Dior was born sweetheart. Her continued Miss Dior Miss Dior Eau tradition.

In 2008, the overflowing flower Honey Something New Dior Dior Eau dazzling debut, pleasant, opened a Miss Dior Miss Dior brand new chapter in the legendary series.

Inspiration from the distant Orient

Today, Dior Dior Eau Something New sweetheart gift to the Asian women. This piece of magic in Asia wonderful region, triggered a high-level fashion designer Christian Dior unlimited inspiration. In 1953, Christian Dior, has the use of the woven design in Asia, to produce customized high-level fashion. In 1954-55 in several years, Christian Dior by President of the Japanese-style brocade weaving patterns made of fashion,popular in Asia and Japan. Today’s Dior Dior John Galliano, chief designer of the course of the Asian trip also gave him inspiration for countless. Yun-he alone created the Oriental style fashion has become highly literate. Whether it is Japanese-style kimono-style, or fold style, his personality can be creative ideas on its head.

Dior Dior, in a blend of eastern and western cultures in the convergence of inspiration to build a bridge.

Dior

men wallets

June 29th, 2009

Last shopping at supermarket, in front of men in the payment, as if he wanted to 60 yuan, his louis vuitton wallet is a very poor do not know the texture of imitation leather or pigskin, from my point of view there is not a few bank notes, at least 2 1 yuan, and there is no hundred dollars, he opened, first come up with a 50, and then 10 yuan from a few of them come up with one, paused, then come up with a 10 yuan . It seems in my wallet and also a 50 and a few remaining 10’s, 2 1 yuan, and give change money, no bank card, Why do I say this because the membership card in his wallet back, the wallet is soft, very easy to put back, if there is a hard object, the wallet will not support this.

I carefully put it this way is to say, first of all, take his replica designer wallet this is the position on the issue, I was about 1 meter away from him, which we will be able to see clearly, to see if the thief, but just at that time if the purse There are a lot of money, then may be dangerous. We must note that some of the opening not to purse the direction of North Korea to open more.

Miscellaneous

Chanel pushing “men color the consumer”?

June 28th, 2009

A few days ago by well-known fashion photographer David Byun for the classic Chanel handbag series filming a group of advertisements, let the two tall muscular, handsome looks male model half-naked, customs interpret the different types of Chanel handbags. Hard to imagine, a muscular, half-naked male chest hair prosperous 2.55 elegant hand-held or eternal classic, the kind of effect will be. Appraise whether or not a direct endorsement male model top female great eye-catching package or function, Chanel’s “handsome male trick” is a very successful public relations.

In fact, Chanel with “colored men” Ms. promotional products is not new tactics, Karl Lagerfeld at the earlier of the Queen on his male model Baptiste Giabiconi, and the Lady in Bed between the common interpretation of the classic Chanel handbag, ” Oedipus Complex “very bold stunts.

One can imagine, with the “color man and consumption,” the increasing emergence of the future will be more handsome who frequent the area of fashion Miss Yu, who female model proud, I am afraid, will face from the unprecedented male model groups and the impact of intense competition.

Chanel

Who foot the bill for you?

June 25th, 2009

Million to spend to buy a bag with two or three thousand dollars to buy a purse, which had been regarded as “opportunity” of the move, there are now prevalent in Wuxi trend. Who is in the consumption of these items? Although do not know the identity of the consumer crowd, but shopping malls, and sales staff understand that these are mainly concentrated in the following three categories. Economic ability to pay to sort the first category is the private entrepreneurs and their family members, the second category is the so-called “middle class”, the third type is the white-collar middle-class income. Their consumption of luxury goods, or in order to prove his wealth, or to prove their quality and enhance self-confidence.

Private entrepreneurs and their families is a major consumer luxury goods, they sought to demonstrate through a luxury price, and even wealth to the people before hyun. LOGO brand is what the public wants them, threw wrote Wanjin uncommon generosity. “No way, circles of friends are the things of this level.” Often from Wuxi, Changzhou furniture business, Mr. Yang said that India has big LOGO signature handbag, belts, shoes and so on, is the identity and social status symbol. In the business market, the use of a luxury show the strength of the economic capacity to pay. From commercial buildings, Yaohan two big shopping malls around that, from Jiangyin, Yixing, Wuxi, Changzhou and other surrounding areas of the private entrepreneurs, is the main force in the big main consumer. Jiangyin, Yixing In particular, the boss likes to go to buy sheep mentality in their buying process played a decisive role.

The “middle class” have a certain degree of knowledge, taste and stability of income, as the economy increasingly based on solid, they started to pay attention to the pursuit of refined quality of life. Some of them may have a fixed monthly luxury consumer spending, but a rational consumer. Compared to private entrepreneurs, they have more leaving the country (territory), but more willing to go to Hong Kong, France, and other goods to sweep. Despite the outstanding quality, but whether it is to buy a single number or the amount of private entrepreneurs group, losing the final.

Middle-income white-collar sectors of the fashion, luxury goods consumption constitute another Corps, although a one-time consumption, but consumption of a high frequency, play the role of  effect.as industry estimates, this group buy only the amount of Wuxi into three big market, but the buyer is able to account for the number of 60%. Their monthly income may be only enough to buy a LV wallet or the zero-entry section bag, but as a firm admirer of luxury, they can saved a few months wages to buy one of their favorite products, with these high prices reward their own goods. Early childhood education to engage in the work of Miss GE recently pregnant, she told reporters, in order to reward their children, just bought a LV bag. Miss Zheng, it is a big bag of “enthusiasts”, a monthly income of 5000, she spent two months in exchange for a revenue package FENDI.

Miscellaneous