Exposure to counterfeiting businessmen have operating Louis Vuitton and other luxury brands of luxury goods group sponsor on Google search engine keyword sold Vuitton ” “ to any person dissatisfied with the behavior.
The group claimed that, if someone entered on the Google engine Louis merchandise ” “, appear in search results there competitor product advertising, and even sales shop for fake Louis Vuitton product information.
“ Google advertising to sell counterfeit businessmen unprecedented exposure, such exposure is their dream were all drooling.” Vuitton lawyer Patrice-de Campo de Tuesday to make a statement of the European Court.
Google does not want to play policeman ” “ two family disputes have been six years, can now expect the Court declared pioneers, the EU Member States have the right to protect their trademark shielding search engine.
Sponsor group in 2003, the first time in Paris, France sued Google Central Court of final judgment in the crime of trademark infringement to Google headquarters pay 30 million euros of European Union.France’s highest appellate court will then hand in this case the European Court.
Google’s lawyer, Tenerife s to 15 people in defence of the jury, since this class road search keyword does not directly visible, so it cannot be considered as the European Union have defined in trademark law are protected trademarks.“ Google depends on the user clicks on the keywords instead of the nature of keywords.” that solicitor added that whether click “ and decide on who is? obviously, is the Internet users.She also said ” and “ Google did not want to play COP to supervise the advertiser as ”.
Keyword advertising stirs Google had a period of time in the United States allow enterprises to keyword bid, last year in the UK and Ireland also grant release of this operation.
But some big brand that they will not participate in such a tender, and the United States Court for further discussion of the legality of this policy.Above the plaintiff’s counsel also to the Court stated that the Google in the Louis Vuitton after to their dissatisfaction and not make timely response.“ ‘ perfectly capable of Google ’ stop on trademark infringement, ” “, he said, but without a legal document down, it is not going to do so.” this case to commence next Lunar New year to reach a final ruling.
Louis Vuitton