Recently, the book’s street kiosks in Foshan found that many have started with fashion periodicals published in the free gifts, shopping bags, mascara, lipstick and so on everything, and many gifts are far greater than the attraction of the attractive magazine has become a powerful to attract buyers weapons.
15 yuan a magazine sent 38 gifts
Chancheng District, in the press last night Pu Lan Road, a newsstand to see the book, published in the September Journal of the many fashion debut has been one after another. They are packaged, all sealed in plastic bags. It is interesting not only a brilliant cover of magazines, magazines with free gifts are also exciting.
The retail price of 20 yuan, “Ruili Fashion Beauty” magazine this period can be described as generous gifts. Free magazine with not only a great reusable shopping bags, as well as a Dior’s Mascara sample, the price TaoBao to 50 from 28 yuan per month. Only another 15 yuan price of “pleasure and has” given the current color of a lipstick Hengrun zone, the value of 38. Similar in many other fashion magazines are mostly free gifts with the magazine.
According to the book newsstand owner, the current contents of many identical fashion magazine, promotional gifts is a line regulation over the years. Gifts which period, it sold more, not fewer gifts to sell. Book is directed at a number of gifts to those who purchase books. Regular buyers and journalists from a friend of such magazines that are now in Foshan, like many girls like her, each new magazine out of the book kiosks will go around, if they like the gift, usually buy magazines. Many times, they also exchange information on each magazine’s gift, to remind you not to miss.
A lot of beauty also began to discuss the consultation website, and many like to buy fashion magazines, users are happy users coldest month said, “Since the beginning of November 2006 I do not buy the magazine, the story always I happen to always be those who can not help but exquisite gift to buy the magazine. and the beginning of the recent discovery of the gifts, light of the Journal on September 3 to buy. “users do not Coke cat said,” gifts of course, for us, their hands above their heads will always be welcome to you! ”
Management that need to rectify
Agent of such journals have been sold, said Mr. Lu, 2004, with the STARS the continuous emergence of increasing competition in the same journals, periodicals gifts between the escalation of World War II. Regardless of the cost of the gifts this time World War II magazine enables high operating costs, diluted profit for the whole industry in the healthy development of journals had a negative impact. To this end, the State Press and Publication Administration request in November 2006 from the beginning of the periodical press shall not be any money in retail with the published form of free gifts, gifts of the distribution gradually disappear.
Now 2 years have passed, many magazines began to appear gifts. In response to this phenomenon, an interview with reporters yesterday, Chancheng District of Press and Publication Bureau Zhang, he said that this magazine is not appropriate, “advertisement in a magazine in the entrainment of goods provided by sponsors, are not approved in the Press and Publication Administration magazine operating within the scope of these commodities is not a magazine’s own products or commodities, as published in the free practice is not appropriate. “Zhang said, magazines or books in order to free advertising sponsorship of the goods as a means of a promotional , For the consumer it is of course a good thing, but a gift to the trend of increasing sales has already deviated from the orbit of orderly competition, seriously hurt the industry journal “content is king, the reader-oriented” development principles, from the cultural market long-term development perspective, this competition is bound to the improper development of the whole industry a great deal of harm, the order must be issued norms journals.
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