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Prada

Prada After nearly a century in the course of development, through a commitment to the creation of both classic and innovative color fashion concept has become a legend of world-renowned brand.

     In 1913, Prada in Milan, Italy, founded the first downtown boutique, designed by founder Mario Prada fashion and high-quality handbags, suitcases, leather accessories and cosmetic products, etc., have been from the royal family and upper class the love and pursuit of society. Today, it still remains popular boutiques of the upper class in Italy has a very high reputation and prestige. The past century, Prada embodied in the value of products has always been regarded as extraordinary in the enjoyment of everyday life.

     Famous city of Milan, Via della Spiga gathered for the second Prada store location, so that more customers understand the new Prada image. The new store combines classical and modern styles and furnishings, the store fresh and elegant tone is light green. At present, the light green Prada has become the basic tone of global stores.

     1970, Mario Prada’s granddaughter, Miuccia Prada university graduates, to take over the family business. While in college she majored in politics, but love of fashion design, and also a keen fashion sense. In addition to charge her in the Galleria Vittorio Emanuele II shop design ingenuity with the launching of many products.

     PRADA business development was a turning point in the late 1970s. At that time, Miuccia Prada’s husband was aware of the Patrizio Bertelli. Patrizio Bertelli as a result engaged in the leather industry, and has served in a well-known manufacturers of leather goods, including Arezzo, Italy and the company is located in Sir Robert’s Granello Parma companies, Miuccia Prada so be extremely helpful.

     In 1978, Patrizio Bertelli and Miuccia Prada has signed an exclusive agreement, a series of production and marketing of leather PRADA brand name products. The agreement also laid the PRADA model of global product distribution, at the same time, it has consistently adhered to the continuation of the PRADA and specialization advocated by the spirit of enterprise.

     After more than two decades of effort and struggle, the brand has a long history of continuous development and evolution. In 1982, Prada shoes the first time launched a series; in 1988 established a women’s series; in 1993, men’s clothing and men’s shoes series also launched the same year also introduced women’s Miu Miu line; in 1997, the introduction of casual wear Prada Linea Rossa series; in 2000, Prada launched a series of beauty, including skin and eye care products. Through Miuccia Prada and Patrizio Bertelli of tacit cooperation, Prada has been the development of a family from the world’s top luxury brands.

Prada

Miu Miu is a second-line brand, but because of its more liberal, young design, as well as prices become closer to the influx of young people are welcome, even to go beyond the profit line of its products.

Autumn and winter 2008 show on senior clothing, designers tend to be more a combination of sports and fashion, Siamese-style sportswear clothing is feeling, bright color through geometric patterns popular fully reflect so that the audience felt the designers to promote the the concept of a healthy lifestyle. Such as clothing in the 08 to launch the dawn of the Olympic Games for the Chinese market was in keeping with the occasion.

Prada

Prada