Chanel
Chanel S.A., commonly known as Chanel, is a Parisian fashion house created by Coco Chanel. Specializing in luxury goods, the Chanel label has become one of the most recognized names in luxury and haute couture fashion. According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the grandsons of the early Chanel partner Pierre Wertheimer.
The main rivals of la Maison de Chanel include Christian Dior and the LVMH group. The company has had many high-profile celebrities as spokesmodels, including Catherine Deneuve, Nicole Kidman, Audrey Tautou, and most famously, Marilyn Monroe pictured splashing herself with a bottle of Chanel No. 5. The image is certainly the most famous of all Chanel advertisements, and continues to be one of the most popular advertisement photos in the history of marketing, used in countless biographies, and still selling in large quantities as a poster and art piece using Marilyn Monroe as the model.
Chanel launched a new advertising film that cast Nicole Kidman as the new face of Chanel No. 5. It was produced by Baz Luhrmann, the director of Moulin Rouge and Romeo+Juliet, and was shot on location in Sydney. Kidman takes on the role of the most famous woman in the world while Brazilian model/actor Rodrigo Santoro plays a struggling writer in love with Kidman. The commercial lasts three minutes, and reportedly took many months of pre- and post-production. It cost about €26 million ($46 million), making No. 5 The Film one of the most expensive advertisements in history.
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