Hull made the market power of Shandong Shanghai
Author: source: cosmetic cosmetics, La, la publication time: 2006-6-23 website: 310 surface widenthe point ” “ “ blasting o-dimensional infants ” ” “ Han cereh, brand put on a spectacular show correspondent Yang channels a yellowish Jiaozhou reports * ** if you are in a tall trees to describe the Shanghai hohr the company’s channel structure, then it will undoubtedly be treefern supermarket channels, and specialty shop channel is underground roots. The roots of trees in the “ developed, treefern, will be more sturdy branches and leaves to mosbert. ” Shanghai hohr xinlai kingkang cosmetics the “ supermarket as the primary, specialty shop follow up ” channels and will this strategy was deeply imprinted in Shandong and other major markets.
Surface widenthe point ” “ blasting Shandong Jiaozhou Chi-1200 square meters in the logistics chain storage Center ceremony, kingkang made a special trip to the scene and take part in the ribbon cutting ceremony. It is understood that only Jiaozhou Chi-shop and Qingdao huarui-swift trade to the Shanghai hohr order close to 60 million, becoming the largest customer in shuangda, and adamantaneamine also on this event.
“ How to locate the product structure, how to, market to follow up maintenance, these are the Shanghai hohr company in Shandong market priorities. ” kingkang said that the Shanghai hohr in Shandong in the early market need speed, you need to adhere to the late period, that is, “ surface widenthe, point’s strategic thinking of blasting ”: first of all to planting up, that is, in the scope of the market-the largest Terminal and to find customers, according to the hypothesis that sales for the enactment of the promotion of policies; secondly, to look for important clients, enhancing breakthroughs made in a single point of sales, this year’s focused ‘ blasting ’ concentrated in the North-East, North, East and South West regional.
Kingkang told reporters that this year the company will make three Shandong 商超 system： yinzuo Jinan and Qingdao Liqun and 佳乐 zhongbai weigfang. Yinzuo in polychorinated, Jinan weihaicity, Qingdao, etc. already have many supermarket stores and shopping centres, Qingdao, Shandong centric has 17 prefecture-level cities set up 22 chain stores, weigfang 佳乐 House is in the county-level city in the province set up 200 supermarket and Napa store, so the three systems of woven from terminal network will be able to have greatly improved the Shanghai hohr the company’s market share and sales channels in scale; to ensure that sales of 商超, the hohr company in Shanghai on fine-grained management retail outlet store system to promote rural villages and towns of depth and the increasing strength of county-level city of advertising sales organization to promote. “ hohr products in specialty shop 单店-year sales growth of 30%, and open a medium scale. ” kingkang said that stores is apparent.
Do Chinese and Western medicine ” “ 商超 magic also referred to a concept: do ” “ 商超 Chinese and Western medicine. Recuperation of traditional Chinese medicine, Shanghai carelessabout hohr subsidiary of “ o-dimensional ” and “ Han lization of cereh ” is the primary brand of profit, on the whole company acts as a function of recuperation ” “; universityies and carelessabout, active treatment, ” “ o-dimensional infants and “ Han cereh ” brand are a unique selling point of the knife-type ” “ and take the initiative to cut into the market of the product, blocking 竞品 get market share.
At present, the o-dimensional 商超 lization of the main attack brand channel: A kind of marketplace is positioned at the large packaging detergent chemical products, B class stores settings low daily chemical products, and the most complete range of product lines in the C class store sales, at the same time in the next step is to Wal-Mart and Carrefour, such as the imagnat class stores carry out OEM business, but will continue ” “ o-dimensional lization of personalized brand; Han cereh brand is persisting in its boutique selling channels at the same time also includes three or four-level 商超. “ the former depend on low-cost, high volume sales to win market share, which rely on good quality distribution to the market penetration of villages and towns, both of which will avoid channel conflict, on the premise of competition to make the appropriate channel. ” kingkang explained that under the channel features o-dimensional xiaoyuer different product line will enter the sales 商超 and pro shops to ensure that sales at the same time.
“ Guangdong severely washing product profit is already a fact, why should the Shanghai hohr extract products play? ” The face of such doubt, kingkang has its own point of view: Although extract product margins, but they can form a certain brand Foundation, at the same time expanding consumer base; while the amount of skin care products are profitable low price, but it’s hard to enlarge and form a well-known brand, because it takes years of marketing. By contrast, the Shanghai hohr company to extract cash cows as well as the scale effect, as well as to give impetus to the development of skin care products, market and sell the company in the market for the project will greatly enhance controllability.
Management Echelon that Shanghai hohr the company’s key construction areas: regional sales managers are responsible for national planning and implementation; channel manager is responsible for 商超 research, sales management and maintenance; sectionin Manager to shop and fully accountable township-level Terminal; City Manager to each city network maintenance. In such an echelon of Shanghai hohr company developed a new marketing plan: Shandong sales hunt 1000 million.
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