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Miao(Miuccia PRADA) is Prada (PRADA), chief designer of the global corporation, in charge of the brand in all its aspects of product design. 1913, Miao(Miuccia PRADA) grandfather MarioPRADA Milan, Italy, founded the family of the leather goods company, initially focused on the production and sale of handbags, luggage, cosmetics cases and other leather accessories and leather products. All products are the top choice of most of the material, as well as advanced design and manufacturing process. However, ultimately Prada (PRADA) show become world-renowned luxury brand is the soul of Samuel(Miuccia PRADA) – Prada (PRADA) founder of the unique design style.

In 1970, out of a strong fashion-loving, just graduated from the political science professionMiao (Miuccia PRADA) joined his family business, is responsible for the operation and management of boutique Galleria, and is committed to provide customers top-level production and design luxury products. Since formally taking over the company’s leadership, the Miao(Miuccia PRADA) immediately Prada (PRADA) the appearance of the image of products carried out a thorough renovation. With her natural talent of fashion, and its impact on the use of special fabric preferences Prada casting out today (PRADA) the characteristics of different products. MiaoMiuccia PRADA) is frequently used in the design of innovative materials to create new works and that they not only reflect the production technology of the highest standard of dress, but also in the style of modern luxury fashion charm is to make the most good interpretation.

In 1985, Miao(Miuccia PRADA) a new black design, durable nylon and delicate handbags series, this series, once launched on its unique style, excellent quality and durability of the popular global to shun that is the world’s leading fashion accessories are essential. During this period, the Miao(Miuccia PRADA) the design of the reputation of the rapid rise of Prada (PRADA) then not only have a briefcase, suitcase and leather accessories such as traditional products, but also men and women join the footwear and apparel new product line, allowing a richer PRADA brand.

Miao(Miuccia PRADA) in the autumn of 1989 she organized the first women’s release, immediately upon launch was a great success. Simple lines and meticulous design make her unique and contemporary works of other, more emotional in sharp contrast. The following year, she launched her men’s design series, the same has also been a great welcome. Since then, the Miao(Miuccia PRADA) introverted style of luxury fashion has become the most acclaimed example of the trend.