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Who foot the bill for you?

June 25th, 2009

Million to spend to buy a bag with two or three thousand dollars to buy a purse, which had been regarded as “opportunity” of the move, there are now prevalent in Wuxi trend. Who is in the consumption of these items? Although do not know the identity of the consumer crowd, but shopping malls, and sales staff understand that these are mainly concentrated in the following three categories. Economic ability to pay to sort the first category is the private entrepreneurs and their family members, the second category is the so-called “middle class”, the third type is the white-collar middle-class income. Their consumption of luxury goods, or in order to prove his wealth, or to prove their quality and enhance self-confidence.

Private entrepreneurs and their families is a major consumer luxury goods, they sought to demonstrate through a luxury price, and even wealth to the people before hyun. LOGO brand is what the public wants them, threw wrote Wanjin uncommon generosity. “No way, circles of friends are the things of this level.” Often from Wuxi, Changzhou furniture business, Mr. Yang said that India has big LOGO signature handbag, belts, shoes and so on, is the identity and social status symbol. In the business market, the use of a luxury show the strength of the economic capacity to pay. From commercial buildings, Yaohan two big shopping malls around that, from Jiangyin, Yixing, Wuxi, Changzhou and other surrounding areas of the private entrepreneurs, is the main force in the big main consumer. Jiangyin, Yixing In particular, the boss likes to go to buy sheep mentality in their buying process played a decisive role.

The “middle class” have a certain degree of knowledge, taste and stability of income, as the economy increasingly based on solid, they started to pay attention to the pursuit of refined quality of life. Some of them may have a fixed monthly luxury consumer spending, but a rational consumer. Compared to private entrepreneurs, they have more leaving the country (territory), but more willing to go to Hong Kong, France, and other goods to sweep. Despite the outstanding quality, but whether it is to buy a single number or the amount of private entrepreneurs group, losing the final.

Middle-income white-collar sectors of the fashion, luxury goods consumption constitute another Corps, although a one-time consumption, but consumption of a high frequency, play the role of  effect.as industry estimates, this group buy only the amount of Wuxi into three big market, but the buyer is able to account for the number of 60%. Their monthly income may be only enough to buy a LV wallet or the zero-entry section bag, but as a firm admirer of luxury, they can saved a few months wages to buy one of their favorite products, with these high prices reward their own goods. Early childhood education to engage in the work of Miss GE recently pregnant, she told reporters, in order to reward their children, just bought a LV bag. Miss Zheng, it is a big bag of “enthusiasts”, a monthly income of 5000, she spent two months in exchange for a revenue package FENDI.

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